Elura

Elura is a design-led studio shaping premium experiences through form, function, and feeling. We help brands create iconic, emotionally resonant products that stand apart from next-generation consumer tech to elevated lifestyle innovations. Founded by design director Jonathon Lister, Elura brings together decades of global design leadership with a commitment to originality, precision, and strategic impact. Our approach blends bold thinking with beautifully crafted execution, building products and experiences that people remember. Our work spans: • Heated tobacco and cannabis product innovation • Strategic brand experiences and product ecosystems We believe good design is strategy made real through thoughtful & delightful principles. hello@eluragroup.com