Emageo Group

Emageo Group is a leader in the provision of athlete management services to world class athletes. Formed in 2009, the company was originally named Sam Maxwell Sports Management after Managing Director Sam Maxwell, a graduate in Law and Commerce from the University of Western Australia who sought to combine his passions for sport and law in a business environment. Owing to a strong legal background, marketing skills, attention to detail and 24/7 availability, in the ensuing years the number of athletes under our care grew substantially, originating from a variety of sports including:> Tennis > Cricket > Cycling > AFLW > Athletics > Triathlon > Swimming With an increase in the number of athletes we represent, and the increased exposure to the world’s top brands as a result, Sam Maxwell Sports Management became Emageo Group in October 2014.