Emc Strategy, Llc

We work with scaling, mid sized and established brands in Food, Beverage Beauty & Cannabis to future-proof your business, using insight & strategy to unlock paths to grow reach and revenue. Together, we'll use data + instinct to assess the business, find the killer insights and build a roadmap to seize the growth. Areas of expertise: • Brand Purpose, Positioning & Architecture • New Category /Market Assessment • Portfolio Strategy & Optimization & : • Trend Mining • Consumer Exploratory • Concept & Product Research : • White Space & Platform Identification • Structured Ideation & Concept Writing • Pipeline Process & Metrics • Innovation & Technical Roadmaps Commercial Guidance • Selling Story Creation • Merchandising & Assortment Strategy What Clients Say: “Elizabeth engaged the team, hooking them and enabling them to showcase their expertise. She is skilled at weaving a strong narrative and did an outstanding job synthesizing disparate information with clarity. Most importantly, the work provided strong value and direction to drive key decisions on our innovation priorities.”-VP, Insights & Innovation, Sun-Maid Growers of CA “Elizabeth's approach brings depth and context to her recommendations, leveraging her broad experience and instincts. Her gentle persistence was effective in pushing us to keep our minds open and consider less intuitive angles as we enter a fast-evolving market.” -Founder, Cannabis Tools start-up “EMC was a valuable partner in our quest to enter a new toy category, bringing disciplined thinking and a smart multidimensional framework. She introduced a new research tool yielding valuable insights to shape the proposition. She led an internal team to develop a brand positioning, leveraging data, team input, and a savvy ability to hone in on the essential elements. I'd happily work with EMC on future projects.” - CMO, Learning Resources