Emerging Behaviour

Emerging Behaviour offers full campaign management solutions for the entertainment industry. We work closely with all the major distributors, labels and aggregators (Universal, Sony, The Orchard, AWAL, FUGA, INgrooves, Absolute, Believe, VirginEMI) to help devise bespoke campaigns for both developing artists through to established acts ensuring each artist connects with their audience. We build bespoke teams to suit every project offering a range of integrated marketing solutions including creative direction, content & digital strategy, partnerships, brands, promotion, distribution & streaming strategy, social, analysis, media buying (digital and traditional advertising) and innovation. We use data, insight and experience to tailor a bespoke strategy for each project to ensure maximum cut through and exposure. Emerging Behaviour work with: Polydor - Becky Hill Relentless Records (Sony)- Headie One, Tom Walker, Bad Boy Chiller Crew, Sody, Rxseboy, Foster, Switch Disco, Tyrone, Back N Fourth, Marty Guilfoyle Strap Originals (Fuga)- Pete Doherty & Trampolene. Sunday Best (The Orchard)- JW Francis, Plastic Mermaids Decca (Universal)- Andrea Bocelli, Dame Shirley Bassey, Melody Gardot, Sebastian Plano EMI (Universal)- Amanda Holden UMC / Polydor (Universal)- Sting UMC (Universal)- The Who TikTok - Troi Fabio D'Andrea & Fergus (Absolute) Tonica (Ingrooves) Flynn Marks (AWAL) About That Theatre Division - breakout new musical Public Domain. Emerging Behaviour is founded by Murray Rose: Throughout my career I have helped artists build their careers from initial development through to career defining success working with some of the UK's biggest domestically signed artists including Sam Smith, Liam Payne, 5 Seconds Of Summer, Paloma Faith, Kodaline, Laura Mvula, Bring Me The Horizon, Rebecca Ferguson, Aloe Blacc, Olly Murs, The Priests, JLS, Scouting For Girls, Snow Patrol, Badly Drawn Boy and The Verve