Emperors New Clothes

Richard Wheeler, founder of Emperors New Clothes, believes that tee shirts, more so than any other clothing, provide their wearers the perfect canvas for self expression. Our collection of fans seems to agree. From Celebrities to Supermodels, politicos to socialites, hundreds of thousands of our shirts can be found on the backs of tastemakers, worldwide. Featured in British GQ, Fader, and Vanity Fair amongst others, Emperors New Clothes has tapped into the phsyce of today’s youth, providing them with tastefully cool means for expression. Born as the canvas for expression of an artist turned designer turned model’s agent, the playful Please Don’t Feed The Models began showing up on the red carpet, on television shows and magazines, worldwide. Since that fateful shirt’s emergence, such notables as Jessica Alba, Kim Kardashian and Ryan Seacrest have been caught in the media wearing our shirts. Even Prince William’s crowd seems to have picked up the trend! To meet our even increasing demand Emperors New Clothes has expanded from its original slogan tees to include ENC Retro, a playful line celebrating the Eightees, and our couture line: Russian Criminal Tattoo, inspired by the drawings of Danzig Baldaev, a prison guard in St. Petersburg's notorious Kresty Prison. Four years after the birth of its first tee Emperors New Clothes can be found in the trendiest stores around the globe; from Fred Segal to Colette, Urban Outfitters to Lisa Kline. Emperors New Clothes is the line of choice for tastemakers, worldwide.