Encore Brands

Encore Brands is a vertically integrated consumer products company that builds and scales award-winning brands across the DIY, CPG, and Home Care categories. Founded in 2010 and headquartered in Cartersville, GA, the company operates a state-of-the-art manufacturing facility with in-house chemists, essential oil specialists, and advanced production capabilities. This vertical integration allows Encore to innovate rapidly, control quality at every step, and deliver differentiated products with strong consumer appeal. The company’s portfolio includes three core brands: COOL, a protective concrete coating that reduces heat, enhances durability, and leads its category on Amazon and HomeDepot.com; Lemongrass Farms, a line of natural, non-GMO insect repellents that has won national recognition for its efficacy and design; and MiracleMist, a mold and mildew cleaner with proven performance and viral social media traction. These brands are distributed through leading retailers including Walmart, Whole Foods, and Menards, as well as through UNFI and KeHE for nationwide grocery reach. Encore Brands’ growth strategy centers on deepening retail partnerships, expanding product lines in existing categories, and leveraging social media to drive consumer engagement and awareness. Upcoming product extensions include crack and patch solutions, room sprays, wipes, and expanded cleaner formulations, all designed to complement and extend the company’s current offerings. With a track record of creating category leaders, a scalable manufacturing platform, and a management team experienced in both operations and brand-building, Encore Brands is well-positioned to expand its market share and strengthen its reputation as an innovator in everyday consumer solutions.