Endstate Authentic

Endstate Authentic is Alliance Entertainment’s dedicated authentication and resale platform. It uses patented technology to deliver NFC-enabled brand protection, customer engagement, and authenticated resale solutions for physical collectibles and consumer products. By embedding NFC chips directly into items, Endstate Authentic links each product to a secure digital identifier that enables authentication, unlocks exclusive digital content and experiences, and provides brands with actionable insights into customer behavior. The platform’s patented and patent-pending technologies support authenticated peer-to-peer resale, allowing brands and rights holders to participate in secondary markets while maintaining product integrity and establishing new customer relationships. As EU Ecodesign for Sustainable Products Regulation (ESPR) timelines move closer to requiring scannable Digital Product Passports on consumer products, Endstate helps global brands achieve compliance through its integrated NFC chips and software suite.