Entertainment X Primary

Entertainment X Primary is New York’s go-to entertainment production company, creating one of a kind “entertainment that’s fused, fresh, and flexible”. At EXP, our entertainment solutions are hand-tailored to fit every client’s specialized needs. Founder and Brooklyn-based choreographer Sara “Primary” Lieck is a rare gem, often hailed as “the perfect mixture of elegance and grit,” who seeks to understand the needs of others in order materialize their vision from their mind to reality. At EXP, we pride ourselves on the motto that “your vision is our passion” and our competitive capability to remain “flexible in the face of change”. Keeping these values in mind, we seek to bring a fresh energy and experience to our clients, whether they need electrifying dancers, otherworldly choreography, seamless production skills, or all of the above. Our services are available for your next event, live performance, or music video. As EXP’s founder and leading choreographer, Sara “Primary” Lieck strives to understand your vision and bring it to life in a way that is accessible to everyone you are hoping to touch. Under Primary’s direction, EXP constantly elevates the belief that effective execution determines the success of every event. By applying this principle to the entertainment we provide for you and your audience, we allow you the opportunity to sit back and enjoy an unforgettable dance experience. Primary’s unique “fused style “encompasses contemporary ballet, hip hop, popping and tastefully erotic heels choreography. In order to satisfy every client’s unique vision, EXP also maintains a network of diverse choreographers who are available to the client’s whose style they are suited for. Our flexibility is embodied by our ability to adapt to any environment and venue. Primary has personal experience in everything from performing to managing entire productions. This experience enables the EXP team to remain on their toes and prepared everywhere they go.