Enyi

We are a growing start up based in Hannover, Germany. enyi is offering a marketplace for slow fashion designers, cruelty free & vegan beauty brands which use ingredients and materials that are ethically produced and sourced. Ethical products are made of natural fibres that meet high ecological and social standards, such as garments made from organic cotton. As well as cruelty free & vegan body care products for which several of the main ingredients are derived in creditable way. Our aim is to support brands with ethical labelling which has a positive implications for small businesses from the producing countries. Most times, fast changing fashion industry-made trends are a reason for short-term use of products and disposing. That is the reason why we focus on slow fashion, because the concept of fast fashion leads amongst others to short durability of clothings, unfair wages and untransparent value chains, which is for us a form of modern slavery. We are happy to see that more and more consumers have emerged which are not only interested in the cut, color, substances, and price of product they buy but also in ethical issues. They want to know the origin of their products and of the materials their apparel is made of and under which conditions it was produced and processed. The term enyi means “my friend” in Igbo, originated from West Africa, Nigeria. The name stands for supporting each other and for openness towards each individual way of living and towards a diverse world. We aim to support the smaller ethical brands to make them more visible for a broader market through our activities on social media and promotional campaigns.