Eon Natural

EON Natural has been the leader in hair fashion industry and an advocate of 'going natural' movement. EON Natural gained immediate recognition after creating the hair revolution centered by the internationally known styles such as Kinky Twist, Nubian Twist, Spring Twist, Fluffy Twist, and Kinky Locs. Among the styles, the Kinky Twist first became the biggest hit in early Large hair companies began copying Kinky Twist hair and packaged it in different names. The copycats used plastic hair (Polypropene) and offered at much lower price. Average consumers would not know the side effects and health risk of using plastic hair and believed to be same quality as Acrylic based fiber as EON. Even though copycats unjustly destroyed the standard of hair for natural styles that EON tried so hard to build, EON maintained its standard of hair quality in hair fibers and sold only to the reputable natural hair shops. EON, as the creator of the Kinky Twist, could easily get into the mess production for retail distribution and earn millions of dollars. But EON decides to let the opportunity go and stay its conservative course.