Epicstuff

After having traveled to New York city and drooling over the feel of the lower East side and particularly Williams-burg, I got the ‘hipster’ in me to jump out and take over…! Trips to Camden Town – market in London had the same vibe and a few underground bars in Sydney really made me feel our Brand obsession was out of sync with the ever-evolving belief of whats ‘in’ and every time I came back home, I felt that ‘cool’ in India needed to be redefined. Fun stuff which wasn’t exactly like the usual flea market junk but more like this ‘designer – hipster’ flea market vibe was missing. That kind of ‘hipster -cool’ – wicked stuff abroad was just not available here. This little fascination led me to create The Epicstuff – Store. Its an extension of our Original Comic strip and now with our own line of merchandise we hope to redefine The ‘Urban Hipster’.