Epsilon Electronics Inc

Epsilon Electronics Inc. is in the business of manufacturing audio and video products for the automotive industry. Therefore they are fully aware that the only constant in their field is change. Some of the products Epsilon Electronics Inc. offers to the market are amplifiers, subwoofers, speaker, caps and wire, processors, marine audio, and video accessories. Epsilon Electronics Inc. has many mandates but one of the most important one they believe is to continuously increase the value of products for their customers. This is done through exceeding their customers’ expectations every year with products that outperform the last year’s model. One of their competitive advantages is they have an in-house research and development team. In the thirty years Epsilon Electronics has been in business, they have always managed to keep their customers in mind and surpass their expectations. In 1996 Epsilon became the second U.S. manufacturer to enter the automotive video industry. They then started competing on a global scale and have captured a large amount of the global market share especially when it comes to the younger demographic. One of Epsilon Electronic Inc.’s largest contracts is with multiple Japanese brands such as Kenwood. This kind of contracts helps the company become more innovative and push their boundaries because they know the automotive industry is very competitive. Epsilon Electronics Inc. owes a large part of their success to their in-house approach for research and development. This approach allows Epsilon in creating new and innovative products in the industry and avoiding copycats, which can lead to legal issues. Epsilon Electronics Inc. is an umbrella company with six different brands operating within it. These brands are Soundstream Technologies, Power Acoustik, Farenheit, and Precision Power. Each of these brands appeal to different markets and target a different kind of consumer.