Equality Group

eQuality specialises in the delivery of digital solutions for the Consumer Packaged Goods (CPG) industry. Multinational suppliers and distributors leverage the power of our products in more than 21 countries. • EYE2: A comprehensive merchandising intelligence solution for tracking and acting on your field force and in-store sales fundamentals performance — versus competition, internal targets, market/sell-out share, and more. EYE2 also supports Business Development Agreement (BDA) Compliance by ensuring proper in-store execution aligned with trade agreements. • Champs: A gamified KPI tracker that empowers teams at every level to track their KPIs, monitor progress against objectives, and stay informed on performance-based entitlements. Champs boosts engagement through themed contests, smart notifications, auto-gamification of KPI performances and real-time leaderboards. • EYE Win: A mobile solution targeted at the lower end of the trade that rewards retailers for their sales, loyalty, and adherence to perfect store implementation. Sales reps can also view and audit stores against perfect store guidelines in real time. • StoreGame: An interactive learning and engagement platform that uses gamification to train field teams on in-store execution standards. Through simulated store environments and scenario-based challenges, StoreGame reinforces perfect store guidelines, boosts compliance, and accelerates onboarding — all while making learning fun and measurable. • EYECE: A solution for helping build sales and commercial investment budgets and then track actual sales performance and spending. Also monitors sales correlations with various KPIs, including trade spending, promotion weight/depth, market/shelf/off-shelf share, product availability, and more. • Torii: A fully mobile solution enabling CPG suppliers and marketing agencies to capture in-store tasting and sampling activities for centralized reporting and advanced analytics.