Equus England

Our story begins in January 2013. Frustrated by the lack of available options for convenient quality equestrian clothing and tack, co-founders Kim Horton and Steven Wood were inspired to bring customer-focussed shopping to the forefront of the online equine retail sector. “Equus really grew from a rant I had about a particularly disastrous trip to a tack shop,” says co-founder, Kim Horton. “As a keen horse rider working full time, I was unable to find somewhere that sold the kind of quality equine clothing and equipment I wanted, AND could deliver it to me quickly and reliably.” As fate would have it, Steve was studying for the MBA at Cranfield School of Management. After listening to Kim’s frustrations, he suggested that the two of them take all of the experience they had gained at retail companies such as John Lewis, Argos and Tesco.com, alongside his MBA knowledge, and set up a new kind of online equestrian store. With that the two founders set out to build a one stop online equestrian shop which provides riders with the best products carefully curated for them by a team with a real passion for horses based around 3 core principles:* By riders for riders - we only provide products that our rider focused team truly believe in and which offer best in class performance for their use.* Provide excellent customer service - we make the customer journey and experience key to our business operations.* Add value to the community - We give our customers the information and advice they really need for them and their horses to lead a better equine life. Find out more at