Er Consulting Ug

I am proud to possess over 24 years private label and branded work experience gained in Europe, the US, the Russian Federation and China! My first exposure to private label was during my first marketing position at Melitta North America. I managed the day-to-day operations of private label customers, Loblaw’s (Number one Canadian retailer) and Goya (US distributor of Spanish foods). In addition, I had a major role in the development of a new coffee maker for Kraft/General Foods’ Gevalia coffee club. As a result of the experience, I developed a strong desire to work in private label. Since I saw the need for private label to leverage classical marketing principals, I learned product management and brand management at Kimberly-Clark and Mars Confectionery respectively. My first break into private label arose at SCA Hygiene Products in Germany where I worked on the launch of a new private label category within the business and was successful in applying marketing practices to SCA’s private label customers across Europe to secure long-term contracts. While at SCA, I learned about Daymon Worldwide, the world’s leading private label broker" and developed a strong desire not only to work at Daymon but in Germany due to my family heritage. In early 2007, I achieved my goal to work at Daymon in Germany. I successfully developed private label across several categories at Germany’s 10th largest retailer, Globus. Aside from the private label new product development, I worked with Globus to develop targeted marketing programs and effective merchandising strategies. With my passion for private label and strong entrepreneurial spirit, I decided to use my wealth of experience to launch my private label consulting business over 7 years ago! Speaking Engagements Presented “Multiple Availability” at B2BCG Purchase Director/Private Label Conference, 2011, Moscow Presented “Private Label Paradigm” at B2BCG Fresh Food Retail, 2014, Moscow Presented “Private Label Paradigm” at Own Brand Conference, Kyiv, 2015 Presented "Private Label Manufacturing" at B2BCG Private Label Conference, 2017, Moscow Book Editor "Private Label in Europe" and "Private Label Uncovered" by Koen de Jong