Era Research & Consultancy

ERA Research & Consultancy is founded by 3 experienced researchers of the sector in June 2006. ERA Research & Consultancy partners have worked in STRATEJİ|MORI as researcher and manager for 8 years, in GfK Türkiye as consultant for 2 years and as manager for 2 years. The main promise of ERA Research & Consultancy is providing research services that adds value by experience gained of different examples, result oriented and guiding strategies by not compromising ethical values. ERA is a member of ESOMAR (World Association of Research Professionals) and Turkish Association of Marketing and Opinion Researchers and IriS (International Research Institutes) network Turkey partner. Areas of Expertise:* Corporate reputation research * Communication research * Perception/ positioning research * Satisfaction research (customer, dealer, supplier, employee)* Potential market analysis * Advertisement effectiveness research * Product/ concept tests * Consumer behavior/ usage & attitudes research * Price analysis/ price elasticity research * Profile/ segmentation research * Mystery shopping research * Ethnographic Research * Children Research Industries of Expertise:* Holdings/ Groups * Finance * Construction * IT/ Telecommunications * Pharmaceutical/ Health * Retail * Media * Textile * Durables * Entertainment * FMCG