Established Id

We are living in a fast paced, ever changing world of instant gratification, information overload and extreme technological transformation. One of the many roles as a creative is to capture this world, process it, and develop it into something meaningful, something that stands out and is recognised as having value. We have been desensitised by the amount of imagery thrown at us on a daily basis and I believe we are all in some way or another acutely critical of what we consider to be aesthetically pleasing. Consequently however, I believe the power of meaningful and appropriate imagery is extremely important in gaining the right attention in today’s graphically saturated Based in Sydney, Australia - International architectural photographer, Andrew Bell is the name behind the Established ID brand. Traditionally trained on black and white film, Andrew processed and developed photography in the darkroom. Once the technology became available he swiftly made the transition across to digital. Working with premium grade equipment, he now shoots, develops and prints all of his work digitally. Whilst completing his studies in architecture and property development Andrew became obsessed with capturing the built environment. He has utilised the skills obtained through his formal training to augment and develop his photographic style. With a passion for property his photographic work has been featured in many high profile publications, websites and advertising campaigns. Andrew has also won numerous photographic awards for his architectural and urban imagery. With a keen eye for detail his approach to photography is to produce clear imagery that is brief specific, whilst maintaining a unique style to differentiate between competitors. Don't hesitate to make contact should you want to discuss your photographic needs.