Estigia - Applied Artificial Intelligence

ESTIGIA helps CPG companies unlock revenue growth through AI-powered optimization across five critical levers: Price, Demand, Assortment, Trade Spend, and Media Mix. Our proprietary Machine Learning and Generative AI platform enables: Pricing Optimization: Identify SKUs priced outside their optimal range and align each with its revenue or profit-maximizing point, while defining strategic roles across the portfolio. Demand Forecasting: Predict volume with high accuracy using historical patterns, price sensitivity, promotions, and external drivers like inflation or seasonality. Assortment Optimization: Define the right product mix by analyzing cannibalization, switching behavior, and incremental value per SKU. Trade Spend Efficiency: Maximize promo ROI by evaluating lift curves, frequency saturation, and channel-specific effectiveness. Media Mix Allocation: Quantify the real impact of media investments on revenue and optimize budget distribution across platforms and geographies. By turning complex data into clear, actionable strategies, ESTIGIA equips commercial teams to make faster, smarter, and more profitable decisions.