Estudio Iuvaro

Estudio Iuvaro is a packaging design consultancy based in Mendoza, Argentina, at the foothills of The Andes. We’ve been working in wine communication since 1994. Our job is focused on packaging design for beverages (specially wines) and gourmet products. Since for small wine cellars wine labels are the only marketing tool they possess to attract consumers, we make it our priority to approach the label design based not only on professionalism, but also on the consideration of the emotions the product has to evoke. Hence, we work cooperatively with our clients taking into consideration their ideas and feelings. Through the development of identity programs for the products we also provide creative and branding solutions for our clients worldwide. Furthermore, we strongly believe there should be a connection between the label and what the product inspires in the consumers' minds. Label design is not simply dressing the bottle, it implies the understanding of the product in order to design a label that will satisfy the consumers' expectations.