Ethnos Consumer Insights

Ethnos is a specialist South African CONSUMER INSIGHTS agency that focuses on the early marketing planning phase of the marketing cycle to ensure smarter, more-profitable decisions are made before launch. We deliver a 360° view of consumers and markets to help you create successful Customer Value Propositions and a marketing strategy to maximise your ROI with minimal risk. We specialise in conducting Ethnographic Research that unearths in-depth insights by understanding the in-home reality, customer behaviour and needs that traditional research methodologies cannot deliver. Our Eye-Tracking expertise accurately measures actual attention, engagement, memory and the consumer’s subconscious behaviour. Eye-tracking is a cutting-edge technique that is used for: User Experience (UX) Studies, Ad & Packaging Testing, and Shopper Studies. We have helped Clients solve their marketing challenges and completed successful projects across many industries. The fundamentals of the cutting-edge Ethnographic Research and Eye Tracking Research techniques are applicable to all markets with a focus on generating game-changing, holistic consumer insights.