Everyone Matters

Everyone Matters is a big-tent dignity, diversity and empowerment campaign launched in 2012, advocating for everyone’s right to dignity and respect, to thrive in their own unique individuality, and ultimately the right to be who they are, whatever their race, ethnicity, socioeconomic status, sexual orientation, gender, age, bodily ability. 50 Mayors from the U.S, Canada and globally have participated in our annual milestone day, along with more than 100 schools, who engage in year-round activities focused on acceptance, diversity and pride-in-identity. Mayors issue public statements, involve City Hall, and visit schools and community center to deliver a message that EACH PERSON matters. Global leaders supporting the campaign – each penning a brief statement of pride-of-identity and acceptance, include Sir Paul McCartney, His Holiness the Dalai Lama, Tom Brokaw, General Colin Powell, Hugh Jackman, Ellen DeGeneres, George Clooney, Archbishop Desmond Tutu, Kevin Spacey and others. The power of Everyone Matters is the positive focus on acceptance and self-acceptance, through its concurrent core messages and engagements: allowing OTHERS to be who they are, and embracing OURSELVES as we are.