Excalibre Insights

Excalibre Insights is a boutique consultancy with proven strengths in business & commercial strategy development, brand strategy, and place making. Excalibre directors, Peter Larum & John Moore have worked together for over 30 years on challenging and diverse projects such as the Sydney Olympic Games, FIFA World Cup 2010, PGA Tour Retail, World Youth Day 2008, NRL, Warner Bros. Consumer Products, The University of Notre Dame Australia, Urban Growth NSW, the Australian Olympic Committee, Commonwealth Games Gold Coast 2018 and Commonwealth Games Australia. Since 2012 Excalibre Insights has also worked alongside great clients such as • Tourism Events Queensland “Curiocity Festival” (Commercial Strategy, Brand Development) • FIFA Women’s World Cup 2023™ BID (Commercial & BID Communications) • QLD Government “Myriad” Technology & Innovation (Event Review /Redevelopment); “Sport Accord 2019” (Commercial) • Brisbane 2032 Olympic Games Bid -(Commercial) • Parramatta City -(Place Branding Development) • Penrith City -(Place Branding Development) • Western Sydney Parklands Trust -(Brand Development) • Opal Healthcare -(Brand Development) • PMY Group -(Business Strategy) • MI Associates -(Business Strategy) • West HQ, Sydney (“Sydney Coliseum Theatre” Brand Development; Business Strategy) • Royale Group (Business Strategy, Product & Technology Services branding) • Sydney Western Harbour Inc, Business Improvement District (Business, Commercial and Partnership Development), and • Australian Racing Drivers’ Club and Sydney Motorsport Park Since 2012 has continued to act as the exclusive brand/marketing agency for the ARDC and SMSP, including the creation, development and commercial lead for the new Australian Motorsport Innovation Precinct @ SMSP. Excalibre Insights also works in collaboration with WK Studios and other leading agencies and experts.