Exemplar Systems Pvt. Ltd

Rubberband-keep it together, debuted in the year 2007 with a collection of notebooks, inspired by Dieter Rams’ principle of good design which states ‘good design is as little design as possible’, Within the existing framework of archetypical objects, we strive to explore a language of visual simplicity, intuitive functionality and a naturally progressed formal design language. The collection of products ranges from notebooks, notepads and memo blocks to writing instruments, desktop organizers and document carriers Made by hand with attention to detail and quality, careful consideration and balancing creative restraint results in a finely articulated product collection that is fresh, crisp and cheerful. Our approach to product design is to retain the purity and infuse the products with a visual colourful flair and a distinctive design identity.