Experience Gold Coast

Experience Gold Coast (EGC) is the Gold Coast’s leading visitor economy agency, driving sustainable growth across tourism, education, events, arts, and culture. EGC unites these sectors under one strategic, future-focused entity to strengthen the region’s global reputation, deliver coordinated industry representation, and build long-term economic value. The Gold Coast is Australia’s fastest-growing city, underpinned by an $8 billion visitor economy. Globally recognised for its unique mix of natural assets and premium urban experiences, the region offers World Heritage-listed rainforests, a World Surfing Reserve, one of the longest whale-watching seasons on earth, 70 kilometres of pristine coastline, more than 160 distinctive tourism experiences, award-winning restaurants, a colourful arts scene, and a thriving accommodation sector - all within a compact footprint. This unique convergence of innovation, natural beauty and lifestyle fluidity positions the Gold Coast as a world-class destination with enduring appeal.