Eyewear

CB RISE EYEWEAR Co. is based in Tel Aviv—Israel’s vibrant hub of innovation and commerce along the Mediterranean coast. Our mission is to introduce and grow world-class eyewear brands in the Israeli market through exclusive distribution and strategic brand-building. We specialize in premium lifestyle, sports, tactical, and watersports sunglasses—bringing globally recognized names with authentic stories and advanced technologies to local audiences. Our experienced team delivers nationwide sales coverage across optical chains, outdoor retailers, tactical suppliers, and premium lifestyle stores. We drive awareness and growth through a blend of PR, digital marketing, in-store promotions, and incentives—ensuring strong brand presence and long-term success. Our portfolio includes WILEY X, the global leader in protective eyewear for military, police, and tactical professionals. All models meet ANSI Z87.1+ and MIL-PRF-32432A standards, and we are an authorized supplier to the Israeli Ministry of Defense. We also represent REVO, featuring NASA-based polarized lens technology for superior clarity, UV protection, and glare reduction. REVO’s Light Management System™ continues to set the standard in optical innovation. For everyday performance and lifestyle, we offer KAENON, California-designed sunglasses crafted with precision Japanese optics. For watersports, LiP Sunglasses are engineered for extreme conditions with floating TR90 frames, ZEISS and photochromic lenses, and optional anti-fog and leash systems. Finally, we proudly distribute ARENA Eyewear—luxury sunglasses handcrafted in Italy and designed by Frank Stephenson, celebrating 50 years of iconic style. At EYEWEAR, we don’t just sell sunglasses—we find the right audience for each brand’s unique identity.