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Articulating Identity: I coach people through reconstruction of their identity after a “lifequake.” As a public relations counselor of over 30 years, half of that in private practice, I use traditional public relations approaches — as well as a few unorthodox ones — with narrative coaching to articulate identity. I work with individuals who are coming through a significant reinvention of their personal narrative and reputation. Sometimes an abrupt incident causes big changes: sometimes we just realize we’ve outgrown our old sense of identity. Either way, it becomes apparent that there is just no way back to how things were before. Like a supportive guide, I apply my experience to assist individuals as they navigate through “lifequakes” to rebuild anew-We sort through the rubble of mixed feelings, contradictory thoughts, and old beliefs-We examine what has been outgrown and what remains steadfast-We reground in the elements that are still true and honor what is ripe to let go through attrition-We root out unchallenged assumptions, false contingencies, and pre-existing “shared agreements,” even when they were never truly shared, nor agreed-We work through renegotiation of new conditions of our shared agreements with ourselves and with others. We determine the boundaries, articulate those new boundaries, and uphold them in actions-Eventually, we reestablish fresh Missions toward a Vision, on Purpose.