Falls Partners

Founded in 2022, Falls+Partner fills a void in the influencer marketing landscape by moving clients beyond the check-box, post-for-impressions approach, and into the realm of creative strategies to produce actual influence. An influence strategy isn’t a tally of creators, posts or impressions. It’s a concept to engage creators and their audiences to provide value to the brand. The strategies and concepts are driven by Jason Falls, named one of the Top Pioneers in Influencer Marketing by Talking Influence. Each of F+P's strategies and executions are a bespoke model, customized to each client's goals and business objectives.