Farley Oil

Farley Oil (farleyoil.com) is an independent strategic and creative agency, founded in 1955 by Don Farley as an asphalt company. In a dramatic shift of priority, we don’t do that any more. Instead, we find ingenious uses for creativity. We use the tools of strategy and insight to help brands get ahead. We navigate a path through the mess and noise of the attention age. Some truths.*We’re based in Detroit. The stories are true. It’s an inspiring city.*What’s our thought on AI? We prefer to use the term ‘machine learning’ because that’s what we use it for. We built our own custom LLM to study consumer psychology. It’s pretty cool. We use other tools as well, but we always use it alongside human ingenuity and craftsmanship.*We’re not a full-service agency. Our strength is our focus. Also, the world doesn’t need another firehose of meaningless content, even if it’s ‘optimized’. We also know great media people and work well with them, but we put the challenge before any prescribed solution. Get in touch (unless you’re spamming lead gen services) at: hello@farleyoil.com