Farnaz Global

Farnaz Global, LLC, is a strategic consulting firm designed to help leaders and companies stay relevant and profitable in a global world that is fundamentally different from the one being taught in textbooks. A rapid cultural shift has occurred over the past decade, but it not being addressed or spoken to by your strategic planning and branding messages. These changes are broken down into three major macro trends: 1. The shifting roles of women at home and at work 2. The new values and ideological power of youth culture (Gen Y) 3. The growth and influence of multicultural consumers and societies These three macro trends –once considered small niches–are now major target markets, and businesses must communicate to them in order to stay relevant and prosperous. The unique cultural and emotional frameworks developed will help companies understand the social and cultural shifts impacting the deep structure for customer motivation and behavior. Farnaz Global will help you with-Re-evaluating your core target(s) and business models -Choosing and solidifying your Value Proposition(s)-Identifying the gaps in your Value Delivery systems -Whether your VP communication strategies are misfiring -Cultural and Emotional Frameworks for the 3 macro trends -Bridging cultural gaps and creating a meaningful relationships with customers -Creating a “brand” identity aligned with the values, beliefs, causes and strengths of The New World Marketplace.