Fast Forward Sales Training

Hi. I am sales trainer Mark Boardman, MD of Fast Forward Sales Training and author of best selling sales book The Cold Calling Secret. Did you know that ASTD, the world’s largest training and development association have found that 80% of new skills are lost within 1 week of a sales training course. In addition the Chally Group, a global sales and leadership company estimate that 85% of sales training FAILS to deliver a positive return on investment. Why is this? Well it’s a fact that the vast majority of sales training courses being delivered today( worldwide) contain more or less the same content as they did 30 years ago. That’s not a bad thing necessarily, because if something works then why change it? But the courses are clearly not working as the research proves, and I believe that this is for two fundamental reasons: 1.Most sales training is delivered from the sellers’ perspective and does not take enough account of how prospects BUY! 2.New studies in the psychology of ”sales and persuasion” are NOT included in most sales training programs. Psychology is a huge part of the sales process, even for sales beginners, and lots of research has been done into how individuals and companies are sold to and ”persuaded’ to take action At Fast Forward Sales Training we ONLY teach sales techniques that are backed up by the latest evidence provided by our own research and that of leading authorities in the realm of behavioural psychology at consumer and business level.