Fate V Future

A global network of world-class strategic, creative, production and account management talent. fate v/ future’s network of 55+ experts deliver brand strategy, marketing, and creative projects that solve business problems, with a particular focus on the intersection of business, culture, and technology. 60+ BRANDS ARE owning their fate, charting a fresh future with us. They include publicly traded, household names like WeWork, Bumble, Amdocs, and Square, as well as the world's largest translation company, one of the world’s largest online gaming firms, a subsidiary of Jaguar Land Rover, plus dozens of startups and scale ups around the world. fate v/ future was founded by Jon Kallus, an internationally award-winning creative director and certified brand strategist with experience at the world’s most recognised agencies (Wieden + Kennedy, BBH, Grey, BETC, and Goodby Silverstein) where he was responsible for global creative output for Bose, Finlandia, Bacardi, and more. Jon has personally worked on over 125+ brands, on projects for world class marketers like Nike, P&G, Diageo, Brown-Forman, Unilever, Barclays, IAG, Volkswagen Group and many, many others over the course of his 15+ year career. In 2022, Jon started a well-regarded newsletter, also called fate v/ futureuture, covering culture, tech, luxury, travel, media, marketing, and more. It’s read by over 2,100 founders, creatives, thought leaders and senior execs at firms like Apple, Accenture, Morgan Stanley, Deloitte, Channel 4, the Gagosian gallery, Goldman Sachs, the BBC, Greenberg Traurig, The Face magazine, and others. It’s a five minute read covering what you want to know. Subscribe today readfv.com