Feelou

Feelou® was founded in the Netherlands by Anne and Noor - female entrepreneurs driven by a shared frustration. During pregnancy, they experienced endless changes in bra sizes, leaving us with a pile of bras we no longer needed. Why wasn’t there a solution in maternity underwear for this? That’s why, at Noor’s kitchen table in Rotterdam, the Feelou® maternity and nursing bra was born. Collaborating with pregnant women and medical professionals, we tested, refined, and perfected the design. The result? A single bra that supports your ever-changing body and doubles as a nursing maternity bra, should you choose to breastfeed. We believe that good maternity underwear should adapt to your body, simplify your life, and reduce waste. Less hassle, fewer unnecessary bras. It’s better for you, and it’s better for the planet. After all, bras you don’t buy leave no ecological footprint. That’s what we stand for.|