Fennoma

Design is love, emotion, logic, excitement, creativity, experience and, most importantly, you. This is what inspires us at Fennoma, where we design smart functional products that solve your everyday problems.” - Itay Hadad Fennoma is an innovative home and kitchen brand that designs smart products with one aim in mind – giving our customers a phenomenal experience. Each one of our patented designs is born from our deep love of creativity, innovation, and efficiency. That all adds up to the ideal combination of functionality and timeless style. The company was founded (as B4market) in 2008 by designer and entrepreneur Itay Hadad. Itay has always devoted his time to developing home solutions that would help to improve his own life on a daily basis, as well as the lives of his family and friends. By establishing Fennoma, Itay has continued to pursue his passion on a larger stage, designing bestselling home products that reflect his own dedication to design innovation and excellence. The Fennoma phenomenon began with a magnetic kitchen towel. This high quality kitchen towel offers excellent absorbency, but can also stick to any metal surface, or the refrigerator, without the need for special hooks. It was an instant success in Israel and around the world, and Fennoma has continued to build on that success with even more popular products. Do you have a phenomenal idea for the next Fennoma product? We are always looking for the next big thing or original concept. Or maybe you’d like to distribute Fennoma design solutions? We’re happy to make new contacts. Visit us at and get in touch!