Fila Turkey

dramatic debut as an elite sportswear brand with two things: the F-box logo and Björn Borg. The F-box became a design icon, and while Borg was on his way to becoming one of the greatest players in the sport’s history, we introduced cotton ribbed, fashionable designs in vibrant colors to conservative tennis whites. The game never looked the same again. We started out in 1911 with the Fila brothers, who produced finely textured fabrics in the northern Italian town of Biella. We soon moved on to making undergarments and ultimately launched sportswear in 1973. We established ourselves early on in the game as a stylish, respectfully irreverent and quality sportswear maker. We have become a strong global brand driven by design and capable of influencing style on and off the playing field.