Finurja

Financial Wellness is still an elusive activity for many affluents in India. There are many reasons for it, and lack of suitable financial products ain’t one. One which stands out for us is the ‘one size fits all’, or at times ‘personalised for the namesake’ approach in financial services industry. The industry needs a rejig and we want to be the ones who do that. We are bunch of astute problem solvers and borderline ‘nerds’ who have taken a resolve to solve for money discipline and motivation for middle aged Indians through innovative tools and technologies. Think of us as "Fitbit for your money health"! Stay tuned for more.