Firebrand Spirits Inc

We love whiskey and often mused about how cool it would be to create our own whiskey expression some day. But with busy lives and bills to pay, our relationship with whiskey was limited to consuming it. Then one fateful day in January 2019 the Gillette razor company released a 'short film' that gave us the inspiration we needed. Like many parents we were already annoyed with the ideological gender war being waged on young men, but when a Fortune 500 company decided to jump on the 'toxic masculinity' bandwagon we figured it was time to act. Identity politics and gender labels like 'toxic masculinity' don't help anyone. So we made it our mission to subvert and ridicule this stupid term out of existence. Our weapon of choice: Premium whiskey. Lots of it. Men are not perfect, and never will be. But if you believe, as we do, that most men are doing their best and masculinity is an overwhelmingly positive, powerful and necessary force for good in the world, we hope you will join us. Your part is easy. All you need to do is kick back with your friends, enjoy a cigar, some good conversation and a three finger pour of Toxic Masculinity Whiskey over a cube or two. Yours in service- Team TxM