Firecactus

Firecactus are a proposition development agency who specialise in strategy, insight, innovation and design. Typical projects include- Who are our target audiences? What are their wants, needs, beliefs, customer journeys that we can commercialise in our product development- What should our Omnichannel strategy be- How can we sharpen our existing product propositions? What’s the best mix of features- Where next for new proposition development- How do we sharpen our loyalty proposition- What are our retention and acquisition strategies? What are the triggers, barriers and switchers to loyalty- How do we undertake concept creation and testing- What is the size of the market? What is the size of our opportunity- Should we rebrand and rename ourselves? What is our brand strategy- What should our comms look and feel like- How can we enhance our packaging and portfolio design- What are the lapsed, dominant and emerging design codes in our industry? And how can we use this insight to our advantage? Firecactus identify springboard insights and use these to create inspiring, actionable strategy with clear outcomes and implications such as: playbooks to answer the project objectives, full go-to-market recommendations, and briefings for other agencies (ad, media etc.) if needed. Firecactus have depth of experience across nearly all commercial sectors, and a strong international capability, often leading complex multi-country projects.