First Choice Fruit & Produce

First Choice are purveyors of speciality fine foods for the hotel and restaurant industry in London. We supply the entire catering sector – including Michelin star and fine dining restaurants as well as casual dining and event catering establishments – with a range of quality products, including: Exceptional fruit and veg Gourmet dairy produce Foraged wild foods Artisan fresh pasta Micro cress Prepared produce Fresh juices Our fine foods are sourced from all over the world. We cherry-pick our suppliers and work with only the best producers in the UK, across Europe and further afield with a focus on sourcing the highest quality. Since 2001, First Choice has occupied a state-of-the-art catering facility in the heart of London's New Covent Garden Market. Our operational standards are as high as our food standards. We know we’re only as good as our last delivery, so each and every order is tripled checked to ensure accuracy and quality, before being distributed direct to our customers via our own fleet of 27 refrigerated vehicles. We're also ambitious. We've grown a lot since we launched and now distribute across London and the home counties. But our growth doesn't stop here. We plan to work with the best restaurants and eateries in every corner of the UK. Above all the First Choice team are passionate foodies, with decades of experience in all areas of food service. If you would like to hear more about what we can supply to your restaurant, start the conversation now. Sign up to our regular market report: