First Five Yards

It was often said of footballers like Teddy Sheringham or John Terry that the “first five yards was in their head’, meaning that their tactical awareness was such that it superseded a perceived lack of pace. We feel that metaphor applies in the commercial space too, that better strategic thinking trumps all in generating successful sports partnerships. First Five Yards is a boutique digital sports consultancy founded by Rob Gevertz. Within his career, Rob has worked in senior commercial positions at organisations such as Sky Sports, talkSPORT and most recently City Football Group (Manchester City FC). With over 15 years of digital media experience at some of the biggest sports organisations in the UK, he is well positioned to find the right solutions to help your business reach it’s commercial goals. First Five Yards aims to deliver maximum commercial value to our clients through creating new revenue opportunities utilising existing content and assets within their current business. This is done through bridging the gap between the Commercial Sales and Digital Media functions within sports organisations