First Insights

First Insights specializes in remote and in-person usability testing, qualitative research, focus groups, UX research, ethnographic studies, competitive reviews, and innovation workshops. Our team has been fortunate to service industry leaders and startups in the automotive, travel, medical device, banking, healthcare, insurance, pharmaceutical, packaged goods, and online retailing industries. With team members in New York City, Chicago & South Florida, we make things easy for clients by managing all the details during an engagement and have completed in person market research projects in over 40 cities in the US & Europe. Our team is also available to step in for long term engagements as your fractional market research department.