First Interpreter

At First Interpreter, our vision is to orchestrate the digital insurance shopping experience. We partner with performance marketers and auto/home insurance providers to improve the insurance shopping experience. We are a data-as-a-service solution provider and have pioneered the real-time delivery of advanced competitive position score (CPS) metrics into the digital marketing ecosystem to better match consumers with competitively priced insurance providers. Agents and carriers weaponize our CPS metrics to make better decisions on acquiring leads, clicks and calls; and on the flip side, performance marketers do a better job of curating the consumer offering. We aspire to power auto and home insurance results for all AI Search Tools utilized by consumers to find stuff. We do not display or reveal prices to anyone, as most major brands refuse to advertise in a price comparison line up. In that regard, our mantra is "curate, don't compare".