Firstleaf

America’s most personalized wine company, Firstleaf uses millions of data points to produce and curate each shipment of award-winning wine from around the world so that members can explore new bottles and discover new favorites tailored to their taste. Founded by Philip James, a wine industry veteran and Oxford-educated chemist, the subscription service unites the art and science of wine. Firstleaf brings together proprietary technology, expert winemakers and a WSET-certified wine concierge team, to build a unique Wine Profile for each member and curate each shipment individually. With no preset packs or boxes, Firstleaf has over 82 million combinations of wines possible and 98% of its monthly boxes are unique. Recognized by Fast Company’s Annual List of the World’s Most Innovative Companies for 2022 and named 2021 Wine Company of the Year in the Winemaker Challenge International Wine Competition, Firstleaf’s wines have won over 2,800 awards with more than 300 bottles scoring over 90 points. Its team of winemakers sample over wines each year across 5 continents and 12 countries to select only the finest bottles. With a 96% approval rating of the world-class wines chosen for members, Firstleaf’s deep understanding of winemaking and technology ensures the perfect selection for beginners to experts. Nearly one million people have tried Firstleaf since the brand’s inception. For more information, please visit