Fixtures Close Up

Fixtures Close Up provides independent reviews of retail outfitting and point-of-purchase componentry on a small scale, individual fixture level. The purpose is to create a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams and boards, so a store is constructed of many small-scale fixtures that combine to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing merchandising space for goods. Because of the wide-ranging creativity of designers, similar display problems are often solved in unique ways. Fixtures Close Up attempts to document these varying solutions … and provide a source of ideas and inspiration for additional new solutions or new applications of existing fixtures.