Flab Fly Like A Bird

Created in 2012, F.L.A.B - Fly Like A Bird became a fashion and lifestyle brand based out of Germany. F.L.A.B was founded by Henry Bonsu, a passionate selfmade fashion designer from Duesseldorf, Germany. Born and raised in Duesseldorf, Bonsu has been involved with fashion since becoming a stock boy at Duesseldorf-based lifestyle retailer Abercrombie & Fitch and Peek & Cloppenburg at age 19. With steadfast perseverance, he worked as a salesman to gain practical experience in the fashion industry and to acquire seed capital for his own fashion brand. Conceptualizing "F.L.A.B - Fly Like A Bird" as an extension of himself, Bonsu seeks to shift the current landscape of fashion, while operating under a personal conviction of giving the consumer more than what they pay for. Through the the usage of uniqe ethnic textiles from different cultures and ethnicities F.L.A.B offers its consumers a sense of home and identification."Fly Like A Bird" stands for outstanding and unique designs, which are characterized by a high degree of creativity. In particular, the visualization of F.L.A.B's collections convey authentic messages and inspiring stories. F.L.A.B aims to make a difference in an dreary and monotonous fashion industry. The goal is on the one hand, to realize a childhood dream of becoming an influential fashion brand and, on the other hand, to sustainably revolutionize the fashion world with ethnic fabrics by setting a new trend that combines fashion and culture. The fashion and lifestyle brand penetrates into a market niche with its clothing, which explicitly stands out from the competition in the streetwear segment due to the finishing of the garments with high-quality and unique textile fabrics. The unique feature about F.L.A.B's clothing is the combination of American/European streetwear and ethnic fabrics from various countries and cultures such as Ghana, Brazil and Turkey.