Flax London

Linen is one of the world's most sustainable fabrics. But its versatility flies under the radar. We're on a mission to redefine linen. How it's worn, where it's worn, what time of year it's worn. We use different weights and weaves of the well-loved fabric to create linen clothing that suits all seasons. Sustainability underpins every decision we ever make. We make sure our business practices all complement rather than undermine linen's inherent sustainability, focusing on three core pillars of impact: making clothing, looking after clothing, and disposing of it at the end of its life. We're big believers in the idea that good business doesn't need to be bad for the world. Buy better, less often.