Flipmyfunnel

FlipMyFunnel is your account-based marketing headquarters providing you with updates and the latest news on all things dealing with ABM. We also share news on B2B marketing, marketing technology, digital marketing, advertising, customer service, and customer relationship management. Account-based marketing is a growing category in B2B marketing world. What we've done at #FlipMyFunnel is taken the traditional lead-based marketing funnel and flipped it over. Instead of pouring your money into lead generation you focus on key accounts and reach the necessary decision makers on their terms. Here are the four steps in our #FlipMyFunnel model: 1. Identify – First, we need to find our best-fit customers. There are plenty of amazing technologies out there today that easily allow us to identify a list of companies that fit our best-fit customer criteria. This list becomes our target list and accounts that we want to get our message in front of. Expand: Expand your reach to people and influencers in our target list of companies. As an account-based marketer, you are responsible for targeting influencers within the accounts you would like to reach. Engage: Engage your target decision makers with the right content on the right channel. There are many ways to get your message in front of your target audience such as; mobile, social, video, and display. This step is by far the broadest since there are so many ways to engage your prospects. Advocate: Turning your customers into fans is one of the most underutilized strategies of all time in today’s marketing, despite the fact that retaining current customers is far cheaper than bringing in new ones. Your existing customer base is the greatest opportunity to drive demand and buzz around your products. Follow us for the latest news and updates, and sign up for our VIP club today! http://bit.ly/1IwouVC