Floeting
There hasn't been a major innovation in setting solitaire diamond jewelry since the standard six claw setting was invented in 1886. Since then, jewelers around the world have been asked the same question; Can you make this without the claws? Of course, under traditional jewelry manufacturing processes, this was never possible. Until now. The Floeting Diamond is a revolutionary way to set solitaire diamond jewelry without any claws, clasps or overarching metal disrupting the face up view of the diamond. The Floeting Diamond technology allows the diamond to visually float above the jewelry while also securing it in a setting that is over 20% stronger than traditional settings and maximising its light return. The Floeting Diamond has achieved the coveted American Gem Society Laboratories (AGSL) Triple Zero Ideal diamond grade. The highest and most coveted cut grade a diamond can receive is AGSL Ideal, which is the brand standard for The Floeting Diamond. Ian Douglas collaborated with one of the world’s leading master diamond cutters, Mike Botha – cutter of the most valuable diamond ever discovered in the USA: the Esperanza diamond - allowed us to invent a diamond cut like nothing the world has ever seen before. Using absolute mastery and precision, Mike fashioned a diamond cut which in no way compromises on light return or beauty and allows the diamond to be secured in a setting free of claws or clasps. This is now patented as The Floeting® Diamond.
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Chris Benham
Small Business Advisory Group Member (Nz Government) · Other
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Christine Douglas
Co-founder and Director · General Business & Management
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