Floodflash

80% of the world’s catastrophic flood losses aren’t insured. That’s $58bn of uncovered damage, and it’s getting bigger each year because of climate change, population growth and urbanisation. FloodFlash is an insurance technology company that combines computer models, cloud software and internet-of-things sensors into flood cover that protects those the insurance industry has left behind. FloodFlash is the first parametric flood insurance available to the mass market. Each customer chooses a depth of flooding and how much they’d receive when floods reach that depth. When the smart sensor installed at their property detects flood water at the chosen depth, the claim is paid in full. Since the 2019 launch FloodFlash has been at the forefront of the global parametric movement. Their smart cover has set new standards for simple, transparent insurance, protecting thousands that can’t get cover anywhere else and winning over 30 industry awards. Founded by catastrophe risk experts Adam Rimmer and Dr Ian Bartholomew, FloodFlash has raised £2.1m in investment to date. FloodFlash is headquartered in London, is a registered coverholder at Lloyd’s of London and is authorised and regulated by the Financial Conduct Authority.