Floor Nijdeken

Floor finished his bachelor of built environment in 2005 and worked as a spatial planner at one of Holland's ten biggest architecture agencies. In 2009 he started his second bachelor degree: Product Design at ArtEZ institute of Arts, Arnhem. From July to December 2012, he was an intern at the Bas Kosters Studio in Amsterdam.'My design projects intend to redress social relationships. My main focus lies in activating and mobilising people. I design the conditions in which social structures can grow and bloom, and the initiative of users is stimulated. People working and living together can develop undesirable habits and routines resulting in indifference, anger, resentment and aversion. With myself as an intermediary and my projects as a medium, I let participants find out that working together can stimulate or create mutual trust, understanding and positive energy, things that are vital to the wellbeing of families, organisations and businesses.'