Flutter By Preeti

FLUTTER by Preeti is a handcrafted, homegrown resort wear brand founded by Preeti Kapur in 2013. She wanted to create a brand that is ethical, mindful and designs products that resonate with her vision of how women should be: Free Spirited, Strong, Independent and Full Of Life. Even the location of the store being Goa was affiliated with the same emotion of feeling free and happy. She incorporates these elements into her footwear designs and works alongside a small team of karigars who help her bring her vision to reality. Her store is based in Goa at the well known Thalassa. FLUTTER has built a loyal consumer base all over India with her pieces being worn by beautiful and strong personalities such as Shilpa Shetty, Karishma Tanna, Neha Kakkar, Sara Ali Khan, Kritika Khurana, Veebha Anand, Sanaya Pithawala, Juhi Godambe, Vahbiz Dorabjee, Charlie Chauhan, Devangi Chopra, Vedika Mehta, Palak Purswani and many more beautiful women as a part of her growing #FlutterTribe. The brand truly values the beauty of handmade crafts hence, the number of pieces designed are limited and are mainly based on tentative orders. This helps in minimising wastage of resources and the time taken by the karigars. Preeti and her extremely small team work from Goa and Mumbai respectively. The brand is extremely grateful for how far it has come from simply doing exhibitions and pop ups around the country to having its very own store to call its home, set in the very core of its brand story, Goa, India.